Awards

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A large gathering of people in a dimly lit event hall with a decorated stage in the background, featuring blue curtains, lighting effects, and visual art installations, with tables set for dining and guests socializing.
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BIG APPLE AWARDS 2025

2025 BIG APPLE AWARDS WINNERS ANNOUNCED!

  • Best Use of Owned Social Media :
    Winner: Zeno Group for KIND Kids Taps Into Back to School Nostalgia

  • Best Use of Spokesperson/Influencer :
    Winner:      Carmichael Lynch Relate for Treasure Cave's Recipe for Brand and Category Love
    Honorable Mention:      Coyne PR & Otsuka America Pharmaceutical for Missy FranklinDives into Kidney Disease Awareness with Otsuka Collaboration

  • Best Use of Spokesperson/Influencer (Campaign Budgets < $200K):
    Winner:      360PR+ for Nasoya Fuels Inspiration and Empowers Women to Explore Tofu with Power of 9 Campaign

  • Corporate Social Responsibility:
    Winner:      HUNTER for Meals on Wheels America Ends the Wait for Millions of Seniors

  • Events & Observances (Consumer):
    Winner:      Carmichael Lynch Relate for A Slicey, Spicy Launch with Montchevre
    Honorable Mention:      Padilla with Jack Link’s for “Sasquatch in the Skies” National Jerky Day 2024

  • Events & Observances (Government, Associations & Non-Profits & Campaign Budgets <$200K):
    Winner:  The TASC Group for Launching New York City's First Pet-Inclusive Shelter for Homeless Families
    Honorable Mention:      Citizens Financial Group and Hudson Cutler & Co. for Team Citizens Scores a Ten Year Milestone
    Honorable Mention:      Padilla with Norwegian Seafood Council for Sea-To-Table Restaurant Week NYC 2024

  • Experiential Marketing:
    Winner:      Carmichael Lynch Relate for A Slicey, Spicy Launch with Montchevre
    Honorable Mention:      Coyne PR & CeraVe for CeraVe Embarks on a Multi-City Drama Free Cleansing Tour

  • Generational Targeted Marketing (Gen Z, Boomer, etc.):
    Winner:      Zeno Group for Goldfish Goes Viral with Adult Name Change: Chilean Sea Bass

  • Integrated Communications (B2B):
    Winner:      From Cocktails to Mocktails: How NCS Drove the Sober Curious Conversation, NCSolutions and Feintuch Communications

  • Integrated Communications (Consumer Products & Services):
    Winner:  Stranahan’s Takes Ownership of a New Whiskey Category, Three Cheers PR
    Honorable Mention:      Blitzing the Region: A Targeted Approach for iovera°, Coyne PR & Pacira BioSciences, Inc.

  • Marketing Business-to-Business (Campaign Budgets < $200K): 
    Winner:      NCSolutions and Feintuch Communications for From Cocktails to Mocktails: How NCS Drove the Sober Curious Conversation
    Honorable Mention:      Coyne PR & Chiquita for A Future Without Bananas? Chiquita’s Quest to Prevent a Global Agricultural Crisis

  • Marketing Consumer Products & Services (Campaign Budgets < $200K):
    Winner: Carmichael Lynch Relate for Insomnia Cookies Broke Up With Your Partner So You Didn’t Have To

  • Marketing Consumer Products & Services (CPG):
    Winner:      Coyne PR & Haleon for TUMS Makes Gameday Food Dreams a Reality with TUMS Fantasy Foodball Pool
    Honorable Mention:      Carmichael Lynch Relate for Treasure Cave's Recipe for Brand and Category Love

  • Marketing Consumer Products & Services (Food & Beverage):
    Winner:     HUNTER for Hundreds of NYC Street Carts Ditch Their Iconic Pretzels for King’s Hawaiian Pretzel Bites
    Honorable Mention:     Carmichael Lynch Relate for A Slicey, Spicy Launch withMontchevre

  • Marketing Consumer Products & Services (Other):
    Winner: Thorne x Diffusion for Supplementing Smarter

  • Media Relations (Cross Platform):
    Winner:      Padilla with NMDP for Refresh, Reengage, Reeducate: Expanding a BrandStory Through Earned Media
    Honorable Mention:      Carmichael Lynch Relate for Insomnia Cookies Broke Up With YourPartner So You Didn’t Have To
    Honorable Mention:      NCSolutions and Feintuch Communications for From Cocktails to Mocktails: How NCS Drove the Sober Curious Conversation

  • Media Relations (Online):
    Winner:      Gregory FCA for Leading the Fight Against AI-Generated CSAM Through the Power of Media
    Honorable Mention:      Three Cheers PR for Breaking Down TINCUP Bourbon to Build it Up

  • Mental Health & Awareness:
    Winner: Coyne PR & Otuska America Pharmaceutical for Revolutionizing Digital Therapeutics with Rejoyn

  • Public Service:
    Winner:      Padilla with Hennepin County for Trash or Cash

  •  Reputation/Brand Management & Engagement:
    Winner: Carmichael Lynch Relate for Treasure Cave's Recipe for Brand and Category Love
    Honorable Mention: NCSolutions and Feintuch Communications for From Cocktails to Mocktails: How NCS Drove the Sober Curious Conversation
    Honorable Mention: Citizens Financial Group and Hudson Cutler & Co. for Citizens x Queens Night Market: Building Reputation and Engagement Through Culture

  •  Video (Social Video & Other):
    Winner:      GCI Health for ViiV x The Skin Deep for Navigating HIV: Real Stories, Real Impact

FULL DETAILS OF ALL THE WINNERS and HONOREES ON PRESS RELEASE